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Our company

We are Koučing centar.

Founded by Jelena Pavlović, PhD, in 2013, we have grown into a premium regional consultancy for leading individual, team and organizational change.

Our approach to change is grounded in organizational research and a 10+ accumulated experience of partnering with the leading organizations in tech, manufacturing, finance, pharma, and more.

We have trained 1000+ coaches, many of whom became external consultants or coaches, some became internal coaches, while others started applying coaching skills in other domains.

We remain committed to depth, rigor, and continuous innovation in how we design learning and change.

Our mission

Navigating the Transition Time

We are witnessing geopolitical changes, market pressures, and technological innovations. Careers are being called boundaryless—no linear paths, no guarantees for a stable lifelong single career. It's time to reflect, consider different paths and options, upskill and reskill, and take the leap into new areas.

Career Transitions

Expert guidance through professional pivots and career evolution

Team Transformation

Supporting teams through critical moments of change

Organizational Shifts

Strategic coaching for enterprise-wide transformation

Commitment to excellence

Koučing centar is a leading ICF Education Provider for Level 1, Level 2, and Advanced Team Coaching Certifications. We have grown from "inside," with locally developed programs deeply rooted in psychological theory and research.

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