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A learning hub bridging research, practice, and professional learning
This space brings together our thinking, tools, research, and learning materials — developed through our work in coaching education, leadership development, and organizational change.
You’ll find practical resources, free learning experiences, research insights, and reflections from real practice.
Books
‘Jelena has done a brilliant job in showing how coaches and trainers can partner most effectively with the latest generations of A.I. in ways that give greater benefits to the coachee’s and learners. Essential reading for all coaches, trainers and those in the human development professions.’
Professor Peter Hawkins, Best-selling author and global thought leader in leadership, coaching and organizational development
‘Partnering with AI in Coaching and Human Skills Development is at the forefront of the implementation of AI in human society. In this work, looking through a humanistic constructivist lens at how AI can be used, it moves the conversation from what is inside the AI and how does is work to how is it used most effectively.’
Joel DiGirolamo, Vice President of Research and Data Science, International Coaching Federation
‘Partnering with AI in Coaching and Human Skills Development is a must-read for coaches, educators, leaders, and anyone looking to harness Generative AI for human growth. Jelena Pavlović offers a practical guide to integrating AI as a powerful partner in human skill development—timely, insightful, and essential for the AI era.’
Dr Dragan Gašević, Distinguished Professor of Learning Analytics at Monash University, Faculty of Information Technology and Director of the Centre for Learning analytics at Monash University
‘Groundbreaking and insightful, Partnering with AI in Coaching and Human Skills Development is a must-read for anyone navigating the complex intersection between AI and human growth. The book blends research, real-world applications and practical guidance in order to offer a useful roadmap for leveraging AI for the advancement of coaching and, more broadly, for skills development.’
Coaching Bites: Free Courses
Free courses and micro-insights for coaching professionals — from full programs to 15-minute practice sessions.

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Coaching bites: Establishing agreements

This bite-sized simulation drops you into a real coaching session. You’ll pause at key moments, choose what you would say — and then see how the coach actually responded. All in under 4 minutes.By the end of this bite, you’ll be able to: 🍎 Establish clear coaching agreements🍎 Stay with structure without slipping into advice🍎 Handle messy first-session moments with more clarity and calmDesigned by Koučing centar, with real coaching session footage and decades of coaching practice.

learn.koucingcentar.online

Individual Coaching Fundamentals

A free, self-paced course on the fundamentals of individual coaching.

learn.koucingcentar.online

Team Coaching Fundamentals

You've seen what coaching can do one-on-one. Now imagine bringing that same transformative power to teams and groups. Our ICF, EMCC, and ISCP accredited Team Coaching diploma program has trained coaches to facilitate real change in organizations. Now, we're making the entire asynchronous foundation available to everyone, for free. Whether you're an experienced coach expanding into team work, or an HR leader curious about what team coaching can do — this is your starting point.

Leadership Bites: Free Courses
Practical tools for leading people and teams — grounded in behavioral science, enhanced with AI.

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Situational Leadership

Ever felt unsure whether to give direction or step back? If you're leading smart people in fast-changing situations, this course was designed for you.Time commitment: ~45–60 minutesLearning style: Bite-sized videos, interactive tools & real-time simulatorsOutcome: Build self-awareness, apply 3 frameworks, and shift how you lead.

AI and Human Skills Development
Research, tools, and thinking at the intersection of AI and human development.

LinkedInEditors

AI in Coaching | LinkedIn

This is a Koucing centar Research Lab newsletter. We explore different aspects of developing AI applications in coaching

Research

Taylor & Francis

Integrating Innovative Moments and Coaching Competency Frameworks: An Exploratory Conceptual Study of Narrative Change in the Coaching Process

Most competency-based coaching models emphasize what coaches do, often overlooking how new self-positioning is emerging during coaching sessions. This paper introduces the Innovative Moments (IM) f...

Frontiers

Frontiers | Constructivist psychology principles of human–AI collaboration

Generative artificial intelligence (GenAI) is becoming a part of our lives, personally and professionally. Much of the current discourse focuses on its capab...

Routledge & CRC Press

Partnering with AI in Coaching and Human Skills Development: A Constructivist Guidebook for Innovation

AI in Coaching and Human Skills Development explores the transformative impact of Artificial Intelligence (AI) on coaching practices, and more broadly on learning and development. This book presents insights on the integration of AI in coaching, coach training, mentoring, supervision and more, highlighting its potential to augment the human side of learning and development. Providing practical insights, real-world examples, and actionable strategies for integrating AI into coaching practices, th

Routledge & CRC Press

Coaching Psychology: Constructivist Approaches

Coaching Psychology: Constructivist Approaches presents a comprehensive overview of constructivist approaches to individual, group and team coaching. Jelena Pavlović introduces key ideas and explores a variety of models, tools and techniques, setting out a landscape of constructivist psychology as applied to coaching. Beginning with an overview of constructivism in contemporary psychology, the book elaborates on key processes of discursive and narrative construction of self. A variety of const

Youtube

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Koucing centar

Koučing centar is Southeast Europe’s leading consultancy for organizational development, blending corporate learning, ICF-accredited coaching education, and AI-powered tools for leadership development.

Latest from our work
Editor's pick

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Beyond the Checklist: Mapping the "Invisible" Moments of Coaching Success

As coaches, we are often hyper-focused on our own performance: Did I ask a powerful enough question? Was I fully present? While the ICF Core Competencies are the gold standard of our profession, they represent only one side of the coin—the side describing what the coach does.

In coaching, we often focus on what we do — questions, tools, competencies.
This piece looks beneath the surface, exploring the subtle moments where real change begins.
Grounded in constructivist psychology and coaching research, it invites coaches to notice what usually goes unseen.
What would you like to explore next